Robert DeFranco, Principal

Robert DeFranco is an entertainment, social media and technology executive. He has extensive experience across social media and advertising sales, content development and production, mobile phone application development and intellectual property development and acquisition. He has provided talent acquisition, development and production services to numerous companies and has secured millions of dollars in financing for film productions and mobile phone development companies. 

Robert has worked on more than 35+ films, television shows and commercials. As Head of Production for A7SLE, he managed all aspects of development and production for the company’s slate of projects and social media partnerships.

In addition to acquiring IP for development, Robert set up co-producing and financing deals with Electus, Relativity, Boom Comics, Killer Films, Youtube, ISH, College Humor, and Boss Media. Robert executive produced A7sle’s “Loosies” starring Peter Facinelli and Jaimie Alexander acquired by IFC Films, produced “The Last Word” with Boss Media, produced the hugely popular digital series “The Hillywood Show” for Youtube/MyISH and the CMT reality series “Jennie: A little Bit Country.”

Robert is the co-author of the Little Brown novel “After the Red Rain” and co-creator of the graphic novel “Protocol: Orphans. “

Prior to A7sle, Robert co-founded and was the CEO of 211me, Inc. an iPhone application development, social media and mobile content company. He was responsible for all aspects of the company including raising several million dollars of capital and forging partnerships with Fortune 50 companies. The company created the first celebrity iPhone applications, the first iPhone contact sharing application and numerous games including Vampire Transformers, iSeed spit and Attack of the Killer Bugs.  

Prior to co-founding 211me, Robert held a number of executive positions with mobile, digital and software companies including MobileLime, Troux Technologies and Netifice Communications.  Robert co- founded Division 1 Entertainment, and directed the film TELLING YOU distributed by Miramax Films.

Rob holds a BA in Telecommunications and Electronic Media from The Ohio State University. Prior to transferring to The Ohio State University, Robert attended Boston College where he played varsity football.